Lavender jam

What exactly is lavender jam, and why should I care?

Lavender jam is not your average preserve. It’s what happens when the iconic bloom of Provence, usually found scenting linen drawers or starring in soap adverts, decides to swap the spa for the kitchen and become a culinary sensation. Grown in the sun-drenched hills near Grasse, our lavender is harvested at peak bloom, when the bees are tipsy and the air smells like a dream. Then it’s gently coaxed into jam by our confiseurs, who treat it like a floral poem. The result? A confiture that’s soft, aromatic, and just a little bit daring, like honey with a botanical twist and a whisper of wild summer.

How do I use it without confusing my breakfast?

Start with toast. Your toast deserves it. Lavender jam is glorious on a warm croissant, a slice of sourdough, or even a crumpet if you’re feeling British about it. But don’t stop there. It’s the kind of preserve that moonlights in both sweet and savoury roles. Try it with goat’s cheese, roast duck, or folded into a lemon tart. Stir it into yoghurt, glaze a sponge cake, or spoon it over vanilla ice cream for a Provençal flourish. It’s versatile, elegant, and just unpredictable enough to make your pantry feel like a Michelin-starred garden.

Is it really handmade, or is that just marketing?

Oh, it’s the real deal. Each batch is made in our workshops in Pont-du-Loup, using traditional methods and zero shortcuts. The lavender arrives fresh, not dried, not frozen, and is infused slowly to preserve its essential oils and delicate aroma. Our jam-makers treat it like a perfumer treats petals: with care, precision, and a touch of reverence. You’re not just buying a jam. You’re tasting a landscape, a season, and a savoir-faire that’s been simmering since 1921.

Can I gift it, or will people think I’ve gone full herbal?

Gift it with pride. Lavender jam is the kind of present that says, “I have exquisite taste and possibly a lavender field in my backyard.” It’s unexpected, refined, and comes with a story steeped in sunshine and craftsmanship. Whether nestled in a hamper or handed over with a wink, it’s a bouquet in a jar, and yes, we’ll wrap it beautifully for you.