Verbena jam

What exactly is verbena jam, and why should I care?
Verbena jam is not your average breakfast spread. It’s what happens when lemon verbena, grown high in the hills of Grasse by the Vial family, decides to take a holiday from herbal tea and reinvent itself as a gourmet delight. The leaves are picked fresh, kissed by the Provençal sun, and whisked into our confiserie where master jam-makers coax out their citrusy charm. The result? A preserve that’s light, fragrant and just a little bit cheeky, like lemon zest with a floral wink.

How do I use it without offending my toast?
Let’s be clear: your toast will thank you. Verbena jam is glorious on a slice of crusty bread or a warm brioche, but it doesn’t stop there. It’s the kind of preserve that moonlights in both sweet and savoury roles. Try it with grilled fish in foil, roast chicken, or even a goat’s cheese tart. Feeling indulgent? Stir it into ice cream, swirl it through a smoothie, or spoon it over a soufflé. It’s versatile, elegant, and just unpredictable enough to keep your palate intrigued.

Is it really made by hand, or is that just poetic marketing?
Oh, it’s very real. Each batch is crafted in our workshops using traditional methods, with no shortcuts and no industrial nonsense. The verbena arrives fresh, not frozen, and is infused gently to preserve its natural oils and delicate aroma. Our confiseurs treat it like a perfumer treats petals, with precision, patience and a touch of reverence. You’re not just buying a jam. You’re tasting a landscape, a season, and a savoir-faire that’s been simmering since 1921.

Can I gift it, or is it too niche?
Gift it proudly. Verbena jam is the kind of present that says, “I know you’re special, and I didn’t just grab something off the shelf.” It’s unexpected, refined, and comes with a story steeped in sunshine and craftsmanship. Whether tucked into a hamper or handed over with a smile, it’s a bouquet in a jar, and yes, we’ll even wrap it for you